Los 25 mejores momentos de MTV, según AP
From Beavis to Britney: 25 memorable moments on MTV's 25th anniversary
By DAVID BAUDER
AP Television Writer
NEW YORK (AP) -- No one knows how to throw a party like MTV. So there must
be quite a bash planned for Aug. 1, celebrating 25 years on the air. Right?
Sorry. MTV is staying in that night. There are no plans to even mention
the birthday.
When your average viewer is 20 years old -- too young to remember Martha
Quinn, not even born when Madonna buckled on her "boy toy" belt -- perhaps
it's wise not to mention you're 25. MTV wants to be the perpetual adolescent.
On a relentless mission to stay hip, MTV casually discards generations.
Yesterday, "Beavis and Butt-head." Today, "Laguna Beach."
And at each stop, MTV changes pop culture.
Without MTV, you might not have reality television. Commercials wouldn't
have vertigo-inducing quick cuts. Musicians wouldn't need to look like models
to survive. Kelly Osbourne wouldn't have gotten near a recording studio. And
only seamstresses would know about wardrobe malfunctions.
Our birthday present is a look back at 25 memorable MTV moments:
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1. THE DEBUT: Aug. 1, 1981. The first video? The slyly prophetic "Video
Killed the Radio Star" by the now-forgotten Buggles. Only a few thousand
people on a single cable system in northern New Jersey could see it.
Sometimes the screen would go black when someone at MTV inserted a tape into
a VCR. Within a few years, millions of kids demanded their parents buy cable
so they could see MTV. Along with CNN, it led TV's transition out of the
three-channel world. "This was the fuse that lit the cable explosion," said
Robert Thompson, professor of popular culture at Syracuse University.
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2. BEAT IT: March 31, 1983. Michael Jackson becomes the first black artist
with a video on MTV. The segregation was MTV's early shame, ironic
considering its later role in popularizing rap. And the early snub wasn't
forgotten: "You don't have all of music television when you are leaving
things out," says Los Lonely Boys singer Henry Garza.
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3. THRILLER: Dec. 2, 1983. Less a video than a 14-minute mini-movie with
Vincent Price, ghouls and goblins, the premiere of Jackson's "Thriller" was
an event. MTV gave it a set time on the schedule -- several, even. It was the
apotheosis of the idea of music videos as an art form. With director John
Landis involved, it also was proof that Hollywood's finest weren't looking
down upon what are essentially promo clips.
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4. MADONNA BUSTS OUT: Sept. 14, 1984. Performing "Like a Virgin" at the
first Video Music Awards, Madonna popped out of a cake dressed in a wedding
gown and writhed through her hit. At that moment, Madonna became a superstar,
put the VMAs on the map and set an enduring tone. Who cares about those ugly
"moon man" trophies? What matters is making the audience gasp.
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5. MONEY FOR NOTHING: 1985. The Dire Straits song was about MTV, mocked
MTV and became the band's biggest hit because of MTV. It was one of the first
videos to feature computer animation, and Sting made a clever cameo echoing
his role in iconic "I want my MTV" ads. The rules for music stardom had
changed. Being photogenic was now crucial; an eye-catching video made hits.
"It was America's first national radio network," says record executive Phil
Quartararo.
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6. BYE-BYE VJs: Original video jock J.J. Jackson's contract expired in
1985. Nina Blackwood followed him out the next year and so did Martha Quinn,
breaking the hearts of countless teenage boys. Alan Hunter and Mark Goodman
were next. Only Adam Curry lasted into the '90s. MTV refused to follow its
aging first fans, courting teens instead. It also realized that airing videos
was a dead end and began aggressively developing other programming. Those
were probably the most important financial decisions MTV ever made.
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7. SPRING BREAK: March 21, 1985: College students who couldn't make it
south in person could turn on MTV to catch the party. Each year it returns, a
drunken bash with young, firm, scantily clad bodies oozing with sweat and
undulating to the music. Stop us! We need a cold shower. "There were people
who looked like they were having sex on the dance floor," VJ Suzie Castillo
says about last year's festivities in Cancun. MTV's spring break coverage
arguably gave rise to the "Girls Gone Wild" video series, where the breasts
didn't need to be pixelated.
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8. RAP BLASTS OFF: Aug. 6, 1986. It's no coincidence that "Yo! MTV
Raps!" premiered about the same time rap started becoming the dominant music
form for young America. Hip white kids like Rick Rubin or the Beastie Boys
may have loved rap before, but "Yo! MTV Raps!" brought it into every
suburban living room. "Going from the network that was called on the carpet
for not having blacks to this was a huge leap, and it was the right one for
MTV," says Christina Norman, MTV's first black president.
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9. PEE-WEE'S RETURN: Sept. 5, 1991. It was a hard fall for Pee-wee Herman,
from star of one of television's most popular kids' shows to a national punch
line when an undercover officer saw him masturbating in an adult theater.
Herman went undercover himself for more than a month until creeping out
onstage at the opening of that year's VMAs. "Heard any good jokes lately?"
Herman asked, to howls of laughter.
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10. ENTER GRUNGE: Sept. 29, 1991: Nirvana's "Smells Like Teen Spirit"
video killed the hair metal scene and signaled the ascendancy of grunge. The
images themselves were an arresting accent, with the tattooed cheerleaders
and what seemed like an underwater pep rally in a dank gymnasium. "The band,
the sound and the imagery in the video was sort of a breath of fresh air -- or
a scream," said MTV series development guru Tony DiSanto.
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11. CLAPTON UNPLUGGED: March 11, 1992. Only the most desperate of fading
1980s bands -- Nuclear Valdez, Squeeze, the Alarm -- responded to MTV's first
requests to show off their acoustic chops. But fans responded to the intimacy
and stars soon lined up: Bob Dylan, Led Zeppelin, Paul McCartney, Bruce
Springsteen (who got nervous and insisted on an electric guitar) -- and Eric
Clapton, in his first performance since his son died after falling from a
skyscraper window. "Everybody who was there felt something special was going
on," says Van Toffler, president of MTV's music services. Clapton had to be
talked into releasing the show on CD, and it became his biggest-selling
album.
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12. BOXERS OR BRIEFS?: April 19, 1994. Two years in office, President
Clinton submitted to 90 minutes of questions on complex policy issues by
16-to-20-year-olds before a live MTV audience. Everything else was forgotten
when 17-year-old Laetitia Thompson of Potomac, Md., asked: "Mr. President,
the world's dying to know. Is it boxers or briefs?" "Usually briefs," the
president replied, looking slightly non-plussed. Today, most presidential
candidates use MTV to reach first-time voters.
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13. HEH-HEH. COOL: March 24, 1994: Who'd have thunk that "Beavis and
Butt-head" would make the cover of Rolling Stone? When Toffler received a
pilot tape of two adolescent cartoon characters playing baseball with a frog,
he watched it nearly 100 times. "You have a feeling in your bones that
there's something different about it that's unique and it will either flop
miserably or succeed brilliantly." It was stupid, gross-out humor -- but many
older people secretly wished they could act that way.
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14. REALITY BITES: June 23, 1994. It's hard to recall a time when setting
up a group of strangers in a camera-filled home was a new idea. But the 1992
debut of "The Real World" "invented reality TV," says Thompson. "It's
absolutely ground zero." And the inclusion of Pedro Zamora, who was gay and
soon to die of AIDS, in the 1994 season did more to promote tolerance than
hundreds of public service announcements. "It was probably the most riveting
piece of television I had ever seen," says Brian Graden, then a young, gay
man and now an MTV programming exec. "I had never seen someone like myself
reflected back to me ... it really changed things for a whole generation of
gay people."
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15. FEEDBACK LOOP: April 14, 1998: Jesse Camp wins the first "I Wanna Be
a VJ" contest. Stuck in a rut, MTV was searching for some way to make its
audience feel connected to the network. The wild-haired, willfully outrageous
Camp seemed sent from central casting, and it was the audience doing the
casting.
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16. TIMES SQUARE LIVE: Oct. 22, 1998. The Backstreet Boys shut down Times
Square during a "Total Request Live" appearance. The ruckus cemented
"TRL's" role as pop culture's home page, with Justin Timberlake and Britney
Spears as king and queen of the new scene.
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17. JIGGLE IT: Sept. 9, 1999. When Lil' Kim presented a VMA with a
pasty-clad breast, Diana Ross couldn't resist a playful fondle. Lucky Ross
wasn't there eight years earlier, when Prince performed wearing pants with
the butt cut out. A year later, Howard Stern parodied that look by descending
from the sky as "Fartman."
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18. TIPSY: Oct. 1, 2000. Thinking about "Jackass" Johnny Knoxville
getting tipped over in the port-a-potty still makes you hold your nose.
Knoxville specialized in painful on-camera tricks, and "Jackass" quickly
became MTV's most popular show. Unfortunately for MTV -- or maybe fortunately
if there's no such thing as bad publicity -- many stunts were copied by
viewers.
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19. MARIAH'S MELTDOWN: July 19, 2001. No one knew quite how to react when
Carey made a surprise appearance on "TRL" pushing an ice cream cart filled
with popsicles. A nervous Carson Daly kept trying to cut to a commercial, but
Carey wouldn't stop talking. She said she had a gift for him -- then took off
her oversized T-shirt to reveal a tight tank top and skimpy shorts. A week
later Carey was checked into a hospital for "extreme exhaustion."
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20. $#..!: March 5, 2002: Sharrrr-rronnnn! The first bleeped-out swear
word on "The Osbournes" premiere was followed by 58 others. For a while,
the foggy-headed rocker, his type-A wife and self-involved kids became
America's first family, if only for the sheer weirdness of their life. They
quickly wore thin -- and were responsible for a rash of dull has-beens who
thought their lives would make great television -- but not before Sharon got
her own talk show, daughter Kelly a recording contract and son Jack a stint
in rehab.
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21. DOGGING EMINEM: Aug. 29, 2002: The rap star was in no mood to hear
Triumph the Insult Comic Dog chew over his feud with Moby. So when approached
by the puppet on the VMAs, Eminem delivered a sucker punch and then flew into
a rage backstage. "He was really furious," said MTV executive vice
president Dave Sirulnick, "which was startling because here was this guy who
built his career on dissing and dishing. And this was a puppet."
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22. ASHTON PUNKS JUSTIN: March 17, 2003. "Candid Camera" with an edge,
the debut of Kutcher's series "Punk'd" had a crew posing as the "Tax
Enforcement Agency" seizing Justin Timberlake's possessions after saying he
owed $900,000 (euro706,600) in back taxes. The title is now ensconced in the
popular lexicon.
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23. CHICKEN OR TUNA?: Aug. 19, 2003. "Newlyweds" followed the telegenic
Jessica Simpson and Nick Lachey as they navigated marital bliss. They truly
became famous when cameras caught Simpson confused by whether a can of
Chicken of the Sea contained tuna. Presto! America had a new favorite dim
blonde.
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24. THE KISS: Aug. 28, 2003. It was MTV's idea to bring back Madonna for a
reprise of "Like a Virgin" for the 20th video music awards, and MTV's idea
to pair her with Britney Spears and Christina Aguilera. The open-mouthed kiss
that she planted on the two young stars? That was pure Madonna, and it
outranked the creepy Michael Jackson and Lisa Marie Presley for most
memorable kiss.
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25. STEPHEN & LC: Nov. 26, 2004. Viewers were gripped by the love triangle
on new MTV hit "Laguna Beach," and Kristin's partying on spring break in
this episode temporarily cost her her boyfriend. MTV's original idea was a
reality version of "Beverly Hills 90210," but they ended up with a reality
version of "The O.C." instead. The real-life soap opera breaks convention
by unfolding slowly, with none of the reality TV cliches like confessional
interviews. "Again," Thompson says, "MTV is two steps ahead."
AP-NY-07-27-06 2033EDT